From the high-level concept of the brand right down to the details of each event page, every touchpoint was designed to resonate with the company’s goals of being fun, hip, and trustworthy. We created a system of visuals, copy, and CTAs that reinforce each other in a way that helps the brand come to life across all of its channels. The system we created was designed to be flexible and scalable, so that FLOKO could easily incorporate it into their existing marketing mix. It was also designed to have universal appeal and make sure that every visitor to the FLOKO site gets the same message about the brand.
Task
Creating awareness among audiance of the upcoming event.